Resume

Overview

Currently based in Brazil.

I work at the intersection of Design, Product, and Strategy.

Companies I have collaborated with include Google, Nubank, Itaú, Pinterest, PicPay, Samsung, Natura &Co, Nestlé, Grupo Globo, Meta, Saint-Gobain, GSK, Klabin, Iconic, Novo Nordisk, Sonae Sierra Brasil, and more.

12+ years of experience:

• across industries building products and new businesses;
• on the consultancy and company sides;
• including IC, leader, and mentor roles.

I helped companies solve challenges like:

• Defining a product, service, business, or strategy to fit clients/customers and business needs and aspirations.
• Building customer-driven competitive advantages.
• Developing internal competencies and processes for better products and more effective collaboration.

Selected projects from recent years

Google / 2024 / Global Exploratory research across five countries to guide new product development on an undisclosed topic.

GSK / 2024 / Brazil Integrating behavioral science to Experience design.

Bancolombia / 2024 / Colombia Advisory on undisclosed product Experience and Strategy.

Pogust Goodhead / 2024 / UK Leading the end-to-end design of their mobile app.

Itaú / 2024 / Brazil Research and design for the future of physical payment experiences.

Nestlé / 2023 / Brazil Strategy definition for new product development.

PicPay / 2023 / Brazil Product Vision and Strategy for investment products.

Pinterest / 2022 → 2023 / Brazil Rethinking how all +150 designers collaborate.

Nubank / 2022 / Brazil Identifying and mapping opportunities for people's shared financial lives.

Nubank / 2021 → 2022 / Brazil Moonshot project to deliver holistic financial guidance.

Nubank / 2020 → 2022 / Brazil Research and Product definition for a next-generation payment assistant.

Previous collaborations include: Samsung, Natura &Co, Grupo Globo, GSK, Meta, Saint-Gobain, Klabin, Iconic, Novo Nordisk, Sonae Sierra Brasil, and more.

Roles

Freelancer / 2022.Jul → Now / Working globally, based in Brazil Leader & IC in Design, Research, and Strategy projects

Nubank / 2020.Dec → 2022.Jun / Brazil Staff Design Researcher

Accenture Song & Insitum / 2018.Dec → 2020.Nov / Brazil Lead → Manager → Design Director

Freelancer / 2015.Jan → 2018.Nov / Italy & Brazil Leader & IC in Design, Research, and Strategy projects

Symnetics / 2011.Fev → 2014.Dec / Brazil Business Designer → Partner

Previous roles on LinkedIn.

Teaching

2015 → Now / Brazil Talks/Lectures/Mentorship at public and in-company initiatives

2018 → Now / Brazil Lectures on Design & Behavioral Economics at FIA Business School

2015.Jul / Italy Mentor at Italia Innovation Program

Education

Independent learning / Ongoing AI tools and applications, product management, design, strategy, psychology, behavioral economics, leadership

Master / 2014.Oct → 2016.Jun / Italy Strategic Design at POLI.DESIGN (Politecnico di Milano)

Short intensive course / 2016.Jul / Slovenia ICT, Design & Entrepreneurship at Faculty of Computer and Information Science at the University of Ljubljana

Executive Education / 2015.Feb / Italy Design Management & Innovation of Meanings at Politecnico di Milano School of Management

Short intensive course / 2013.Feb / Italy Product & Italian Design at Nuova Accademia di Belle Arti Milano

Bachelor / 2004.Feb → 2009.Jul / Brazil Business Management at UFU (Federal University of Uberlândia)