📄 Articles
12 ways airports are secretly manipulating you
5 common UX dark patterns — Interfaces designed to trick you!
Basic toolkit and ethical guidelines for policy makers
Broadening the nature of behavioral design
Consumers are becoming wise to your nudge
Dark patterns at scale: findings from a crawl of 11k shopping websites
Dark patterns designs that pull evil tricks on our brains
Designing for change with the Knoster Model
Do people support nudges as a method to change their own behavior?
Finding opportunities to apply behavioral science for good in the private sector
How cognitive bias can explain post-truth
How to tell the difference between persuasion and manipulation
Imagining the next decade of behavioral science
Intentional and unintentional sludge
No Money, No Time Not so much about design but about how context, in this case poverty, influences choices and behaviors.
Nudging as an environmental policy instrument
Persuasive computers [1998]
Record numbers of Americans recognize racism as a problem. What could the solution be like?
Scarcity in UX: The psychological bias that became the norm
The Behavioral Economics guide 2022
The Bias Inside: a conversation with psychologist Jennifer Eberhardt
The Tamagotchi was tiny, but its impact was huge
The power of behavioural design: looking beyond nudging
📁 Blogs
Action Design radio [podcast]
Ideas 42: publications
List of behavioral economics videos
UX case studies, packed with psychology [Built for Mars]
The Compedium [check also other sections of the website]
📚 Books
Perennial Seller
by Ryan Holiday
Score: 10/10
Powerful insights about building long-lasting work.
Metaphors We Live By
by George Lakoff, Mark Johnson
Score: 10/10
A fascinating book about language and thought structures and how they interact with the reality around us.
Mindwise
by Nicholas Epley
Score: 10/10
It is about our [in]ability to understand other people.
Made to Stick
by Chip Heath, Dan Heath
Score: 9/10
Interesting insights for crafting impactful messages and campaigns.
Nudge
by Richard Thaler, Cass Sunstein
Score: 8/10
A good introduction about our power [and responsibility] to influence other people's behavior.
Contagious
by Jonah Berger
Score: 8/10
Good insights to help spread products, messages, and ideas.
Hooked
by Nir Eyal, Ryan Hoover
Score: 8/10
It is about the mechanisms digital products use to lead us to form habits and addictions.
🧰 Toolkits
106 Cognitive Biases & Principles
50 cognitive biases in the modern world
An overview of the various types of nudges
BCT Taxonomy: 93 hierarchically-clustered behavior change techniques
Basic toolkit and ethical guidelines for policy makers
Behavioral Mapping and Blueprinting: cheat sheet
Behavioral science graduate guide
Brain, Behavior & Design Group: strategy cards and loss/gain worksheet
Brains, Behavior & Design Group: reference cards
Center for Advanced Hindsight: kit 1 and kit 2 of flashcards
Cognitive biases [The Decision Lab]
Design com Intento: cards
Rotman School: how-to guides and a practitioner's guide to nudging
Rotman's Nudge Deck: cards and website
The Psychology of Design: 101 cognitive biases & principles that affect your UX
🎥 Videos