Products and businesses built for how people actually behave.
I pair senior strategy, design, and user research expertise with applied behavioral science to help companies, studios, and fund-backed startups make better product decisions.
Experience working with and for Google, Nubank, Samsung, Pinterest, Itaú, Bentley Systems, GSK, and more — on products used by 100M+ people.
Who I work with
Companies
I help product, design, and user research leaders make better product decisions.
Strategy, Design & Research Studios
I help you raise what you can deliver with senior expertise in strategy, design, research, and behavioral science — and win the work that needs it.
Funds & Accelerators
I help your portfolio companies grow and thrive, as an embedded leader or advisor.
What I work on
Products
Creating and transforming products, services, and experiences.
Ways of working
Improving how teams collaborate and decide.
Capabilities
Helping teams build expertise and stronger judgment.
Ways to collaborate
Sprints
Deep dives to solve a well-defined challenge fast.
Projects
Strategy, design, and research work, owned end to end — from a single feature to a new product.
Embedded Partner
Ongoing senior leadership for the chapter your company is in, without a full-time hire.
For studios, I serve as a dedicated partner across projects.
Recent projects with top studios across Europe, the US, and Latin America
Samsung
UX Strategy for the future of (undisclosed topic).
Livelo
Applied behavioral sciences to design new products and user experiences.
YouTube
Research and strategy for new creator and audience features.
Bentley Systems
Product vision, design, and user research to shape the future of key products.
Google
Exploratory research across five countries to guide new product development.
GSK
Applied behavioral science to the adult vaccination experience.
Pinterest
Rethinking how all +150 designers collaborate.
Itaú
Research and design for the future of physical payment experiences.
Pogust Goodhead
Leading end-to-end mobile app design.
PicPay
Product vision and strategy for investment products.
Nestlé
Strategy definition for new product development.
Nubank
Identifying product opportunities for shared financial lives.
Nubank
Moonshot initiative for holistic financial guidance.
Nubank
Research and design for their payment assistant.
Other collaborations include:
Natura &Co, Grupo Globo, Meta, Saint-Gobain, Klabin, Iconic, Novo Nordisk, Bancolombia, and more.
If it feels like there's a fit, let's have a quick call.
Email: max@yogoro.me
LinkedIn: linkedin.com/in/maxyogoro
Not ready for a call?